Fiserv Survey Shows Mobile Bill Pay as Number One Activity on Biller Websites as Consumer Demand for Effortless Financial Services Rises
- Visits to biller websites from mobile devices grew 42 percent over the past year; bill payment is the top driver of visits
- Growing adoption of mobile bill payment expected to impact adoption of e-bills and card-funded payments
- Mobile bill pay market is evolving as more mid-sized and small billers now offer the capability, reflecting consumer demand for services that fit effortlessly into their lives
The Fourth Annual Biller Mobile Bill Pay Benchmark Study examines the progression of mobile bill payment and billers' approaches to mobile bill pay and presentment (MBPP). The study shows an evolution of the relatively young mobile bill pay market, with the capability now offered by more mid-sized and small billers.
Data from more than 130 billing organizations in various industries, including utilities, insurance, telecom and financial services, revealed the following insights:
- Mobile Bill Payment Expected to Drive Growth of e-Bill Adoption and Card-Funded Payments - Fifty-four percent of billers now offer mobile bill payment to their customers with 23 percent set to deploy in the next six to 12 months. This marks an increase of 40 percent in the number of billers currently offering the service, compared to 2014. Forty-two percent of billers believe increased mobile billing and payment usage will significantly increase the adoption of paperless e-billing and payments. Increased e-bill adoption can reduce related postage costs. The growing use of the mobile channel also positions billers to meet consumer demand for timely notifications, late payment warnings and customer self-service capabilities. Seventy-eight percent of billers surveyed expect mobile bill pay and presentment to drive growth of credit, debit and prepaid card-funded payments.
- Billers Responding to Customer Demand for Mobile Options and Reminders - Consumers expect billers to provide multiple ways to pay a bill with a mobile device and to accept multiple payment options. Providing a seamless bill pay experience across devices is crucial. The study found that 83 percent of billers say the use of responsive design, which ensures the presentation of information is suited to the device, is an important priority. Additionally, customers expect billers to be more proactive, with 59 percent expecting reminders such as bill due alerts. Forty-four percent of billers are now offering bill due alerts with sixteen percent set to deploy in the next six to 12 months.
- Biller Concerns Shift from Technology to Security and Compliance - Billers are growing more comfortable with the implementation of mobile technology. As this occurs, billers now list their top concerns as ensuring the security of transactions, followed by the cost of mailing paper bills and regulation and compliance requirements, such as PCI compliance, associated with an uptick in card-funded payments.
A white paper - "Mobile Billing and Payment: Consumer Preferences and Billers' Strategic Response" - is available for download at https://www.fiserv.com/Biller-Mobile. The white paper highlights the survey findings with additional insights on consumer behavior and recommendations for billers.
"Consumers want financial services that fit effortlessly into their
lives - mobile offerings provide that compelling convenience. Mobile
bill pay offers the proven ability to draw customers to the mobile
platform on a recurring basis, leading to a more engaged and satisfied
customer," said
In a world that is moving faster than ever before,
Research Methodology
The Fourth Annual Biller Mobile Bill Pay Benchmark Study was conducted
by
Additional Resources
- Blog - Billing and Payment: Why Mobile Changes Everything - http://fisv.co/BillerBenchmarkBlog
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