Fiserv to provide general purpose reloadable and gift card processing
services to community development-focused banking group
BROOKFIELD, Wis.--(BUSINESS WIRE)--
Fiserv,
Inc. (NASDAQ: FISV), a leading global provider of financial services
technology solutions, announced today that it has signed an agreement
with Sunrise Community Banks to provide General Purpose Reloadable (GPR)
and gift card processing services. A convenient and safe alternative to
checks and cash, prepaid cards — especially GPR cards — are being used
more frequently by younger consumers as well as the unbanked and
underbanked.
Sunrise Community Banks is a banking group comprised of Franklin
Bank, Park
Midway Bank and University
Bank headquartered in Minneapolis and Saint Paul, Minnesota. Sunrise
Community Banks are certified Community Development Financial
Institutions (CDFIs).
The U.S. Department of Treasury certifies financial institutions as
CDFIs if they demonstrate a primary mission of community development,
serve a distressed target market, and remain accountable to that target
market. Nationwide, there are only 85 banks with this unique designation.
"We have a track record in the prepaid space and have found that prepaid
cards are an ideal way for us to reach and serve consumer segments not
currently in the financial mainstream," said Trinity Surat, eBanking
director of Sunrise Community Banks. "We selected Fiserv because we'll
be working with a partner that provides robust prepaid processing,
comprehensive program management, and a full slate of support services,
including bill pay capabilities. The Fiserv platform will provide us
with the flexibility and reliability to quickly and easily implement and
manage our program."
"GPR and gift cards provide a convenient, safe and secure alternative
payment solution," said Phil Valvardi, general manager of Prepaid
Solutions for Card Services, Fiserv. "Sunrise GPR cardholders will be
able to choose how much value to load onto a card and use them like cash
wherever debit cards are accepted at the point-of-sale (POS).
Cardholders will also be able to use multiple load options such as
direct deposit, get cash at participating ATMs and retail locations, and
pay bills and shop online."
All prepaid cards will carry the MasterCard® brand, providing
cardholders with the advantages of widespread acceptance and greater
choice.
About Fiserv
Fiserv, Inc. (NASDAQ: FISV) is a leading global technology provider
serving the financial services industry. Fiserv is driving innovation in
payments, processing services, risk and compliance, customer and channel
management, and business insights and optimization. For six of the past
eight years, Fiserv ranked No. 1 on the FinTech 100, an annual
international listing of the top technology providers to the financial
services industry. For more information, visit www.fiserv.com.
FISV-G
Media Relations:
Julie Nixon
Senior PR Manager
Fiserv,
Inc.
+1 678-375-3744
julie.nixon@fiserv.com
or
Media
Relations:
Wade Coleman
Director, Global Communications
Fiserv,
Inc.
+1 678-375-1210
wade.coleman@fiserv.com
Source: Fiserv, Inc.
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