Emerging Tablet Banking Channel Demands a Specialized User Experience, Explains New Fiserv White Paper
Complimentary paper outlines key considerations for tablet banking development
Tablet ownership is rapidly increasing, with nearly half of U.S.
households with Internet access expected to own at least one tablet by
the end of 2013, according to the research consulting firm,
Reacting to strong consumer interest, many financial institutions are
prioritizing tablet banking development. Banks and credit unions have an
opportunity to optimize their investments by aligning new tablet banking
offerings with the unique ways customers prefer to use the devices. The
- Treat tablet as a distinct channel — tablet banking is a distinct channel that should supplement online and mobile banking. Access to tablet banking should be app-driven to leverage all of the channel's attributes.
- Offer a unique user experience — tablet banking lends itself to graphical depictions of data and gestural interactivity. Consumers will expect device-specific functionality that takes advantage of these capabilities.
- Consider platform and technology — the tablet channel must integrate with other channels to support information access and management reporting. In addition, channel-specific processes and policies for authentication, security and customer care need to be supported.
- Gestural and tactile navigation and input, using fingers to drag, slide and swipe
- Visual representation of information and transactions using interactive graphics to facilitate budgeting and personal financial management
- Interactive tools, including calculators and calendars.
"To optimize the tablet channel, the tablet banking experience must
reflect the unique ways consumers prefer to use these devices," said
As financial institutions build out tablet banking strategies,
Additional Resources:
- "Banking on the Tablet Channel," white paper — www.fiserv.com/tablet-banking
-
Fiserv Forum 2013, the spring conference forFiserv clients, featuring "How Tablets are Changing the Digital Banking Landscape" — http://www.fiserv.com/events/Fiserv-forum-2013.htm
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